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Korean Beauty Trends


The Korean beauty industry has taken the world by storm. The term ‘K-beauty’ is no longer strange to Asians and non-Asians alike due to the worldwide popularity of Korean superstars. It seems that the entire world has been bitten by the Korean beauty bug. Korean beauty has transformed into a multi-billion dollar industry these days. Many Korean fans will nod their heads in excitement at the mention of Korean beauty brands such as Laneige, Skinfood, Innisfree, Missha, or Peripera. K-Beauty has now become so popular that counterfeit beauty products have also gained popularity because of their low price.

It is no secret that Korean entertainment celebrities are often considered some of the most beautiful and attractive people on this planet. So highly regarded is their beauty that even the products and beauty trends that they adopt instantly become well sought after. Some of these beauty products and trends may seem so strange that it may even surprise you.

Beauty Paper on the Face
One strange but popular K-beauty trend or product is the use of face sheet masks. They are cotton or fibre sheets which are cut into the shape of the face and soaked in liquid solutions called “essences” which are made to treat the skin. They are often placed on the face for 15-30 minutes or even the whole night when used.

The sheet mask is a must in every Korean woman’s beauty routine. It can be used daily or at least twice a week. There are many types and brands of sheet masks. There is a sheet mask available for almost every skin problem from pimples on the face to dry skin. There are even sheet masks which contain weird ingredients such as snail slime and volcanic ash. Korean sheet masks are in demand not just in Asia but also in many other countries worldwide.

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counterfeit (n) – an imitation of a real product.
adopt (v) – take up or start to use or follow.
routine (n) – a sequence of actions regularly followed.

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