mental image of one’s own body. E.g. feeling fat or ugly
A person of colour is defined as someone who is not of white or European parentage. It’s a term that’s primarily used in the United States to describe anyone who isn’t white. For example, Africans or Asians.
Throughout history, the beauty industry has catered to only a certain number of light skin tones, ignoring people of colour who come in a multitude of shades. Hair products also failed to consider those with different hair textures.
Pharmacies and malls today continue to sell loads of whitening and slimming products, telling people (especially women) that their own bodies are not good enough, and that they need to be fairer or thinner before they are worthy of being considered ‘beautiful’.
It is a truly sad state of affairs, which has not only made it difficult for individuals to express themselves as they please, but also caused body image issues for many, especially impressionable young girls.
The good news is that this is slowly changing. The beauty industry has begun to offer more products which cater to a more diverse range of people. For example, Rihanna’s latest makeup range Fenty Beauty offers a whopping 40 shades of foundation. Fenty Beauty’s ad campaign features a single message: Beauty for everyone.
“Fenty Beauty was created for everyone: For women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.” – Rihanna
M.A.C and Bobbi Brown (premium labels within the Estée Lauder group) have loyal black, Asian, and Latina consumer bases because of their comprehensive color palettes. Their ad campaigns also regularly feature a diverse range of models. Even the more affordable drugstore brands, such as L’Oréal, are offering a broader range of products. For example, their True Match collection features 33 different different shades of foundation. Compared to earlier collections which would have had one or two colours at most, this is a great improvement.
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